In today’s digital age, social media platforms like Instagram have become crucial tools for businesses to connect with customers, promote their products and services, and build brand awareness.

Instagram, in particular, has proven to be a powerful platform for businesses of all sizes, thanks to its visual nature and large user base. If you’re a business owner or marketer looking to leverage the power of Instagram to promote your brand, the first step is to understand how the platform works and how you can use it effectively.  If you need assistance in organizing and working on your social media business from a platform, be sure to check out Pillar.

Here are 6 key strategies for using Instagram to promote your business:

1. Create a Business Account

The first step in using Instagram to promote your business is to create a business account. This will give you access to features like Instagram Insights, which provides valuable data about your followers and the performance of your posts, as well as the ability to create sponsored posts and run ads. To create a business account, simply sign up for a new account and select the “Switch to Business Profile” option.

2. Define Your Brand Voice and Aesthetic

One of the keys to success on Instagram is creating a cohesive and visually appealing brand aesthetic that resonates with your target audience. This includes everything from your brand voice and messaging to your color scheme and visual style.

As an Instagram content creator app, Pillar can help you create visually stunning content that aligns with your brand aesthetic. With features like custom templates, filters, and fonts, Pillar makes it easy to create professional-looking posts and stories that will grab your followers’ attention.

3. Post Consistently and at the Right Times

Another important factor in using Instagram to promote your business is posting consistently and at the right times. This will help you stay top-of-mind with your followers and increase your chances of reaching new audiences.

To determine the best times to post, use Instagram Insights to see when your followers are most active.

4. Use Hashtags and Geotags

Hashtags and geotags are two powerful tools for increasing the reach of your Instagram content. Hashtags allow you to categorize your posts and make them more discoverable to users who are searching for specific topics, while geotags help you connect with users in specific locations.

When choosing hashtags, be sure to use relevant and specific terms that relate to your business or industry. You can also create your own branded hashtags to help users identify your content and participate in campaigns or contests.

5. Collaborate with Influencers

Influencer marketing has become a popular strategy for businesses on Instagram, as it allows them to tap into the reach and credibility of popular influencers in their industry. To collaborate with influencers, identify those who align with your brand values and have a significant following in your target audience.

The Instagram content creator app, Pillar, also allows you to connect with influencers directly through its “Collaborate” feature. This feature allows you to send collaboration requests to influencers and manage your collaborations all in one place.

6. Engage with Your Audience

Finally, it’s important to engage with your audience on Instagram by responding to comments, liking and sharing other users’ content, and hosting giveaways and contests. This will help you build a sense of community around your brand and increase engagement on your posts.

With the Instagram content creator tools, Pillar, you can also use its “Engage” feature to track your comments, mentions, and direct engagement with your followers all in one place. This feature allows you to easily respond to comments and messages, as well as monitor your brand mentions and interactions with other users.

To Summarize:

Instagram can be a powerful tool for promoting your business, but it’s important to approach it with a strategic mindset and a clear understanding of your brand and target audience. By creating a cohesive brand aesthetic, posting consistently, using hashtags and geotags, collaborating with influencers, and engaging with your audience, you can build a strong presence on Instagram and drive meaningful results for your business.

The Instagram content creator app, Pillar, can be a valuable resource for businesses looking to create engaging content that resonates with their audience. With its user-friendly interface, customizable templates, and powerful editing tools, Pillar makes it easy for businesses of all sizes to create professional-looking posts and stories that stand out on Instagram. So, if you’re looking to take your Instagram marketing to the next level, consider giving Pillar a try.