Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready, launching and promoting it is the other half of the equation. You could be offering the best new product like branded paper cups or services around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their products and services due to COVID-19 and being unable to afford opportunity losses, here are some tips for advertising your products, like branded paper cups for your business promotions.
When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which promotion methods will give you the best results. The truth is, there are many ways to promote your business, and what works may depend on your industry, offerings, and audience. Look at these 7 methods below and see which ones make the most sense for your business.
Make use of Google My Business
There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google My Business account. The first is via Google My Business posts.
You can also promote your new product like the branded paper cups or service by uploading photos of it to your Business Profile via the Photos tab of your GMB dashboard, as well as adding it as a new item via your Products or Services tab.
Spread the word via email
Email is a great channel for getting the word out about your new product or service. Plus, it makes a great incentive to get subscriber signups in the first place.
You can run an email campaign specifically about this new offering, perhaps even as a series of emails building up to the day of launch. Or you may want to announce it as the focus piece of your next email newsletter.
A few tips for email marketing:
- Focus more on the benefit or ultimate value of the new product than its features
- Highlight the offer in your subject line
- Use pre-header text to increase open rates further.
Write a blog post
When promoting your new product or service, you may not have a landing page for customers or subscribers to go to. After all, your new offering could be an upgrade on an existing platform or account. In this case, your goal may not be to get more customers but to get your existing customers engaging or to re-engage dormant customers.
Having a blog post written on the branded new cups or the newly launched item is a great way to detail all of the details, features, and benefits you would otherwise include on a landing page. In addition, you can share the link to the blog post via your emails or social media channels.
Host an event
Events not only get customers excited about your new product or service but also get new prospects personally engaging with you or other business employees. It is a great way to win them over as customers.
If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds.
During the pandemic, virtual events still serve as an effective promotion tool. You might:
- Host a Facebook Live session, demoing the product, branded paper cups and highlighting its features.
- Run a live or recorded Q&A on the product itself.
- Centre the event around an influencer who has expertise around your new product or service, with the promise to unveil the new offering at the end.
Allow trade-ins
If your new product is, in fact, an upgrade of an older one, consider a trade-in program. Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have. You can also resell the old trade-in products or use them for future giveaways.
Share customer reviews
One of the best ways to promote a new product or service is to let your customers promote it for you. Take advantage of some of the ideas previously mentioned. You can then ask them to write an online review of the new service or provide material for a testimonial.
Post on social media
If you’re using any of the tactics mentioned above to promote your new product or service, make sure to spread the word about your deals and offerings via your social media accounts by posting pictures of branded paper cups. This is an easy way to reach your audience, and your followers can easily share your post to their profiles. Another benefit is that customers or prospects can ask questions about the product in the comments section. The post can link to a landing page or blog post with more information.
The best way to promote your new product or service will depend on what channels your audience frequents and their online behaviors. Regardless, you should use multiple channels and cross-promote. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you expect. Try the strategies above to get the results you want from your next product launch, software upgrade, or new service offering.
