Whether you are a fresh startup or an established company, brand awareness will be important to your success. This has become especially important in the age of online shopping, says William Schantz.
If your brand name is not well-known, fewer people will search for you, and you will generate fewer sales. The fact that brands have never faced such fierce competition just compounds the problem. Here are a few tips for you to design powerful brand awareness campaigns:
Develop a Unique Tone of Voice
Brand awareness necessitates consistency, and this does not only work in terms of color and logos. Rather it is also true when it comes to terms of communication and wording. You want clients to recognize you immediately, even if only a small portion of your emblem is visible. You may stand out from the crowd by using a strong brand voice that is suited for your target demographic, as well as a tag line or slogan.
Invest in Influencer Marketing as Much as You Can
People, no matter where they live, appreciate receiving advice from others, especially if the people giving it are experts in their industries. Influencers come into play since they are one of the simplest ways to promote your brand to a relevant audience for a low cost.
As per William Schantz, when it comes to brand awareness, you should take the reach of the influencer into consideration before opting for their services. That does not, however, rule out the chance that micro-influencers will be equally effective for you. It all comes down to the profit margin on your products and how influential influencers are in driving the purchase decisions of their audience.
Have Proper Strategies In Place
Despite the fact that brand recognition is a difficult goal to define, Facebook offers advertising choices that may assist you in determining the success of your efforts. For instance, you can run a retargeting campaign in order to reach audiences who are already familiar with your brand.
Customers, who have visited your website, as well as those who have actually purchased your items or services, should be targeted for marketing here. Retargeting allows those who are already familiar with your brand to discover more about what you have to offer.
Never Shy Away from Using Your Branding for Your Products
According to Schantz, you should not neglect the opportunity to design personalized packaging as part of your branding efforts. The smallest nuances can have a significant effect when it comes to brand awareness.
In a Nutshell
One of the most important things to understand about brand awareness is that it takes time. William Schantz believes that it will not happen overnight, and meaningful brand exposure can take years. That is not to say that a good outcome cannot be achieved after a few months. You can use a combination of the above-mentioned brand awareness methods and stick to it to see if it bears any results for your business.