Many small business owners use social networks like Facebook, Twitter, Instagram, Pinterest, and LinkedIn, and so on to expand their business. Though Facebook has certain issues like Facebook temporarily locked but still it is admired by many.  When it comes to business development, out of all social networks, the two most famous social platforms are Facebook and Instagram. Both are great for marketing, and you can use either depending on how many users you can reach on the platform. Therefore, before investing any funds as a business owner, you must ensure you are investing in the right place. Most small businesses have limited funds and should spend their money carefully and be aware of the differences between Instagram and Facebook before promoting their products on the platforms. Marketing on Facebook offers several additional advantages over social media on Instagram. The benefits can be described in the following order:

 Facebook is good for building brand popularity 
Not only does Facebook help you increase your exposure, but it also helps you build relationships with the people you want to reach. With Facebook, you can develop more followers, fans, and connections than on Instagram, and when you’re marketing on Facebook, everyone in your account will know about your business. In addition, people who have done business with you may contact you via Facebook and then recommend you to their friends or your business.

The high popularity of Facebook 
Facebook is extremely popular among users and much more popular than Twitter, Instagram, Pinterest, etc. Based on a study by the Pew Research Center, it was discovered that most Americans use Facebook. This means that almost every person who enters your store has been affected by Facebook in some way. Facebook was once home to 2.32 billion active users each month. If you’re marketing through Facebook, you’ll get more out of it in a way impossible with Instagram.

Facebook has better reach than Instagram for people of all age groups 
The main advantage of Facebook is that it can reach people of all demographics and ages more effectively than an Instagram-like social media profile. Based on a study by the Pew Research Center, 69 per cent of Americans use Facebook, with the majority of users between the ages of 18 and 29. In addition, 34 per cent of users are aged 65 or older. This means that no matter how old your target audience is, you will always be able to connect with them through Facebook.

Facebook retain more active user than Insta 
One of the main advantages of advertising on Facebook is that the users of this platform are primarily active. Based on a study by Informate Mobile Intelligence, Facebook users visit their 

accounts about 17 times a day. Looking closely, you’ll see that customers only visit the store once a week. If you advertise your service or product on Facebook, the same user will visit your page several times a week. Therefore, advertising on Facebook will help you increase your sales. You will be able to communicate with the client several times a week. You will tell them how your service or product can help them solve their problems.